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Thomas Lockwood: Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value



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Author: Thomas Lockwood
Number of Pages: 256 pages
Published Date: 10 Nov 2009
Publisher: Allworth Press,U.S.
Publication Country: New York, United States
Language: English
ISBN: 9781581156683
Download Link: Click Here
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This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks and Bring Play to Work; understanding the artist s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity."


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